Комплексний захист інтелектуальної власності для українського та міжнародного бізнесу

Securing a trademark certificate in Ukraine is not the end of the brand-protection journey – in many cases, it is where the hard questions begin. Many rights holders discover, only when they need to enforce their mark, that its scope of protection is narrower than expected. The reason is almost always the same: the registration contains weak or non-registrable elements that the certificate does not protect, even though those elements form part of the registered mark.

In Ukraine, a trademark registration does not confer permanent rights if the mark is not genuinely used in commerce. The legal mechanism for removing dormant registrations – cancellation proceedings based on non-use – is increasingly active in Ukrainian courts. For both domestic and foreign rights holders, understanding how Ukrainian courts assess genuine use is now a commercial priority, not merely a legal technicality.

Imagine typing your company's name into a browser and landing on a dating site, an online casino, or a page advertising a competitor's products. Or picture preparing to enter the Ukrainian market, only to discover that every logical domain name for your brand is already registered by an unknown party with no connection to your business. These are not hypothetical scenarios. They are the daily reality of Ukraine's digital environment, where cybersquatting – the abusive registration of domain names that correspond to third-party trademarks – is a persistent and growing problem.