Client: a Ukrainian entrepreneur and his company – a producer of vegan bars, with the brand established in 2022. The products target the growing European market for plant-based foods.
The client planned to enter European markets with a range of vegan confectionery products. Trademark protection was needed across multiple jurisdictions while optimizing costs. Germany and Poland were identified as priority markets, with subsequent expansion to other EU countries and the UK.
We selected the Madrid Protocol as the most cost-effective route. In 2023, we filed the initial international application designating Germany and Poland. In 2024–2025, we executed a strategic territorial extension adding the United Kingdom, Benelux, Czech Republic, Spain, Italy, Estonia, and Sweden, coordinating with foreign counsel to address specific national requirements.
Final registrations were received across all designated jurisdictions by May 2025. The client’s trademark is now protected in 13 European markets. The phased approach allowed optimal resource allocation while building a robust IP portfolio for future growth in the health food sector.
Route
Madrid Protocol
Markets
13 countries
Phases
2
Outcome
All registrations secured
Contact us for a consultation on international trademark registration through the Madrid Protocol.