Client: a company within the world’s largest international content production and distribution group, owner of a globally recognized culinary competition format broadcast in Ukraine since 2011.
A Ukrainian dairy manufacturer filed a trademark application identical to the name of the client’s famous culinary TV show. In April 2025, we sent a cease-and-desist letter demanding voluntary withdrawal. The applicant refused, denied any infringement, and proposed a coexistence agreement, which the client rejected.
In August 2025, we filed a comprehensive opposition with the UANIPIO, demonstrating the risk of misleading consumers as to the origin of dairy products and the false association with the well-known television programme. We argued that the registration would damage the brand’s reputation built around professional culinary excellence.
In September 2025 – just one month after the opposition was filed – the applicant voluntarily withdrew the trademark application. A complete victory achieved without a formal UANIPIO decision, saving the client the time and cost of full proceedings.
Procedure
Opposition (UANIPIO)
Filing to victory
1 month
IP Office decision
Not required
Outcome
Application withdrawn
Contact us for a confidential consultation on opposition strategy.
