Yearly Archives: 2025

The rise of “dupe culture”, a consumer trend driven by social media where buyers seek budget-friendly, visual equivalents of premium goods, poses significant legal challenges to brand owners. While “dupes” often operate under distinct word marks, their imitation of product design and packaging frequently infringes upon established intellectual property rights. Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, explores the legal mechanisms for securing and enforcing rights against lookalike products and packaging imitation in her latest analytical article. Key topics covered: Prosecution

The inclusion of state identifiers, such as the word elements “Ukraine” or “UA”, as well as imitations of the Small State Emblem of Ukraine, within a trademark requires navigating specific statutory restrictions and administrative procedures. Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, provides an in-depth legal analysis of these trademark prosecution requirements in her latest expert publication for Pravo.ua. Key topics covered: Statutory Exceptions. Evidentiary Requirements. Prosecution Strategy. Read the full article: https://pravo.ua/osoblyvosti-reiestratsii-torhovelnykh-marok-iaki-mistiat-v-sobi-poznachennia-ukraina-ua-chy-imitatsiiu-maloho-derzhavnoho-herba-ukrainy/ 

In the digital economy, visual identity is paramount. However, this has led to a surge in “lookalikes” – products that bypass explicit trademark counterfeiting but parasitize on a brand’s recognizable commercial get-up (Trade Dress) to cause consumer confusion and intercept loyal audiences. Nataliia Andrushchenko, Attorney at Advance Partners, outlines comprehensive legal mechanisms for safeguarding product appearance against copycats in e-commerce in her latest analytical piece. Key topics covered: Trade Dress Under Ukrainian Law. IP Portfolio Optimization. Enforcement Tactics. Read the full article: https://thepage.ua/ua/experts/kloni-v-e-commerce-yak-zahistiti-zovnishnij-viglyad-brendu-the-page 

Prior to 2023, the Ukrainian legal doctrine witnessed extensive debate regarding the attribution of authorship and copyright ownership concerning AI-generated outputs. Although the enactment of the new Law of Ukraine “On Copyright and Related Rights” established a statutory framework to address these matters, its practical enforcement continues to pose complex legal challenges. Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, provides a comprehensive legal analysis of the copyright implications surrounding AI-generated subject matter in her recent expert column for The

The Page has published a column by ADVANCE PARTNERS Attorney Nataliia Andrushchenko examining the legal framework of NFTs and tokenized art. The digital asset market presents unique challenges for traditional copyright law. The author analyzes critical legal distinctions that investors and creators often overlook when purchasing or minting NFTs. Key topics covered: Differentiating token ownership from underlying artwork rights Smart contract risk assessment and due diligence Best practices for intellectual property rights transfer The publication demonstrates ADVANCE PARTNERS’ expertise in digital economy law and commitment to

Pravo.ua has published an expert article by ADVANCE PARTNERS Managing Partner Oleg Zhukhevych and Attorney Nataliia Andrushchenko examining domain name protection mechanisms in Ukraine. As e-commerce continues to expand, cybersquatting poses growing challenges for trademark owners. The article provides comprehensive analysis of legal tools available to combat bad faith domain registrations. Key topics covered: Practical steps when domain name infringement is identified UDRP proceedings and WIPO arbitration procedures Domain recovery strategies for .UA ccTLD The publication draws on ADVANCE PARTNERS’ extensive experience in domain dispute resolution

Scroll.media has published a comprehensive article by PhD, ADVANCE PARTNERS Attorney at Law – Valeriia Mashkova, dedicated to intellectual property protection for tech startups. The article analyzes key challenges founders face from the idea stage to scaling. The author provides practical recommendations on building an IP strategy, which is critical for attracting investment and ensuring a safe market entry. Key aspects of the publication include: Forming a basic IP portfolio for a startup. Avoiding common pitfalls when securing rights to software code. Specifics of managing

October 22, 2025, marked a long-awaited milestone for the IP community. While it might sound technical, the impact is huge. The UANIPIO database is now officially integrated into TMview. In short: nearly 600,000 Ukrainian trademarks are now visible to the world in a single click. Let’s see why this is important for both the Ukrainian and international markets.  What is TMview? It is a global trade mark search system run by the European Union Intellectual Property Office (EUIPO). It connects databases from 80

World Trademark Review has published The Trademark Prosecution Review 2026, featuring an authoritative Ukraine chapter prepared by Oleg Zhukhevych. This comprehensive contribution provides essential guidance on navigating Ukraine’s modernized trademark examination and registration framework before the Ukrainian National Intellectual Property Office (UANIPIO). Our attorney has delivered an in-depth analysis of Ukraine’s trademark prosecution landscape, particularly highlighting the significant changes introduced by Ministry of Economy Order No. 19889/2024, which established new Rules on Drafting, Filing and Examination of Trademark Applications, effective September

ADVANCE PARTNERS’ IP attorneys have published comprehensive guidance on pravo.ua addressing specialized challenges in pharmaceutical trademark protection, including regulatory compliance and dispute prevention strategies. The analysis comprehensively addresses: Regulatory framework for pharmaceutical trademark registration Distinctiveness requirements for drug nomenclature Absolute grounds for refusal specific to pharmaceuticals Conflicts with International Nonproprietary Names (INNs) Litigation trends in pharmaceutical trademark disputes Proactive portfolio management strategies The publication provides particular focus on Ukrainian court decisions addressing conflicts between proprietary names and generic drug nomenclature, including strategies for navigating