In the digital economy, visual identity is paramount. However, this has led to a surge in “lookalikes” – products that bypass explicit trademark counterfeiting but parasitize on a brand’s recognizable commercial get-up (Trade Dress) to cause consumer confusion and intercept loyal audiences.
Nataliia Andrushchenko, Attorney at Advance Partners, outlines comprehensive legal mechanisms for safeguarding product appearance against copycats in e-commerce in her latest analytical piece.
Key topics covered:
- Trade Dress Under Ukrainian Law.
- IP Portfolio Optimization.
- Enforcement Tactics.
Read the full article: https://thepage.ua/ua/experts/kloni-v-e-commerce-yak-zahistiti-zovnishnij-viglyad-brendu-the-page