The rise of “dupe culture”, a consumer trend driven by social media where buyers seek budget-friendly, visual equivalents of premium goods, poses significant legal challenges to brand owners. While “dupes” often operate under distinct word marks, their imitation of product design and packaging frequently infringes upon established intellectual property rights.
Valeriia Mashkova, PhD, Attorney at Law at Advance Partners, explores the legal mechanisms for securing and enforcing rights against lookalike products and packaging imitation in her latest analytical article.
Key topics covered:
- Prosecution Strategies.
- IP Litigation.
- Unfair Competition Enforcement.
Read the full article: https://thepage.ua/ua/experts/dupe-culture-i-kopiyuvannya-upakovki-yak-zahishati-tovar-the-page