ADVANCE PARTNERS Managing Partner Oleg Zhukhevych has published comprehensive analysis on pravo.ua examining genuine use requirements in trademark cancellation proceedings.
The article addresses:
- Statutory use requirements under Ukrainian trademark law
- Judicial standards for assessing genuine commercial use
- Evidence requirements and documentation strategies
- Common evidentiary deficiencies in use proceedings
- Defensive strategies against non-use cancellation actions
- Harmonization with EU trademark use standards
The analysis incorporates recent Supreme Court of Ukraine commercial jurisprudence establishing thresholds for sufficient use to maintain trademark validity.
The publication provides practical guidance on maintaining comprehensive use records and developing robust evidentiary frameworks to defend against cancellation actions, offering essential insights for trademark portfolio management and enforcement strategies in Ukraine’s evolving legal landscape.

